Patient Assistance

Advocacy Campaign

In the wake of the Inflation Reduction Act and Medicare Part D reform, the PAN Foundation had some of its largest pharmaceutical donors stop or reduce their contributions due to a perceived lack of patient need.

I helped patients get heard.

As one of the nation’s largest and most impactful charitable patient assistance foundations, PAN conducted research proving that 2.6 million people would still struggle to pay out-of-pocket (OOP) costs despite recent healthcare reforms. They wanted to combat misinformation and raise awareness of the continued need for patient assistance.

I pitched and launched a two-phase campaign. The first phase shared facts and figures emphasizing why millions of Americans still need patient assistance to the networks of relevant decision makers. The second phase collected testimonials from Medicare patients who depend on PAN to afford their life-saving medications. This user-generated content (UGC) was then promoted to target audiences as video ads across YouTube, Facebook, and LinkedIn.

As a result of the campaign, PAN reported a record number of institutional contributions during their 2023 donation cycle!

This campaign won the 2024 ABA Gold Stevie Award for Healthcare Communications or PR Campaign of the Year.

APPLIED SKILLS

& TACTICS

Successfully pitched and executed multi-phase campaign that was uncharted territory for client
Presented to the client weekly and coordinated with crossfunctional teams
LinkedIn, Facebook, Google Search, YouTube, Direct Placements, Display
Cleaned up and formatted patient testimonials to make each more engaging as YouTube videos and ads