Dùndú, a fast-casual Nigerian Restaurant in Midtown Manhattan, was struggling to drive consistent business as a new lunch option in one of NYC’s busiest work districts.

Dùndú was offering delicious and unique food - they simply needed future customers to hear about them.

Dùndú’s founder and head chef brought me in as a marketing consultant and digital campaign manager for a few months in 2023. By optimizing their website, claiming and updating their Google Knowledge Panel, conducting Google and Yelp ad campaigns, and reaching out to food influencers, we significantly increased the amount of daily foot traffic, organic online reviews, and office catering orders.

Dùndú is busier than ever and is a hit among the Midtown lunch crowd!

REACHING CUSTOMERS

FOR DÙNDÚ

APPLIED SKILLS

& TACTICS

  • Optimized Google Knowledge Panel, provided website recommendations, updated LinkedIn, Instagram, and Yelp pages

  • Yelp, Google Search

  • Secured Eater placement, pitched dùndú to relevant influencers

  • Created downloadable one-pager and social media graphics

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