SisterMentors, an educational nonprofit committed to helping BIPOC girls and women achieve success in and beyond the classroom, was celebrating its 25th anniversary and wanted to reach potential students, educators, and donors.

I conducted a pro-bono marketing campaign, creating video content, posting it on SisterMentors LinkedIn and Instagram pages, and amplifying the posts via paid ads to target audiences.

The boosted social posts helped SisterMentors raise over $200K, which will help sustain the program and provide underrepresented girls and women the resources they need to reach their academic dreams, from graduating college to earning their Ph.Ds.